Programme
Thursday, 07. October 2010
01:00 pm - 02:15 pm
Pre-conference Workshop: Introduction to Social Media Communication
Rita Dantas
Head of Social Media, Quadriga University of Applied Sciences
03:15 pm - 03:45 pm
Background: The Social Media Revolution What it means for the management of reputations
Professor Richard Ling
Professor, IT University of Copenhagen
04:00 pm - 04:30 pm
Case Study: Setting the Global Agenda with Digital Communication Online Communities and the Classic Media
Gerlinde Niehus
Head of Corporate Communications, NATO
04:45 pm - 05:15 pm
Coffee Break
05:15 pm - 05:45 pm
Case Study: Social Media Communication Through a Crisis
Colin Hensley
General Manager of Corporate Affairs & Planning, Toyota Motors Europe
06:00 pm - 06:30 pm
Case Study: Maintaining Internal Motivation Through Change with Social Media [by Patrizio Regis, Internal Communication, UniCredit (tbc)]
Friday, 08. October 2010
09:00 am - 09:30 am
Case Study: Global Communication on a Small Budget: NGO
Lina Eidmark
Web Manager, Medecins sans Frontières
09:45 am - 10:15 am
Case Study: Employer Branding the Battle for the Best Brains
Thea Ferreti
Brand Consultant, Branders Group AG
10:30 am - 11:00 am
Coffee Break
11:00 am - 11:30 am
Case Study: Empowering instead of Restricting: Social Media Guidelines, Messaging and Leadership
Madlen Nicolaus
Social Media Manager EAMER, Kodak
WorkshopJanette Henderson
Andrew Nelson
Online Reputation Management
Janette Henderson
Deputy Managing Director, Ipsos Mori
Andrew Nelson
Director, Social Media Ipsos
01:15 pm - 02:15 pm
Lunch
WorkshopJanette Henderson
Andrew Nelson











Rita Dantas
Marc-Oliver Voigt
Professor Richard Ling
Gerlinde Niehus
Colin Hensley
Lina Eidmark
Thea Ferreti
Madlen Nicolaus
Janette Henderson
Andrew Nelson
Anne Arndt
Stephan Schillerwein


