Programme

Thursday, 22. October 2009

03:00 pm - 03:15 pm

Opening Statement

Marc-Oliver Voigt
Editor in Chief, Communication Director
03:15 pm - 04:00 pm

Background: The Web 2.0 Revolution

Sonja Utz
Professor for Internet and New Media, VU University of Amsterdam
04:00 pm - 04:45 pm

Case Study: Integrated Online Communication: Global External Communications

read more..

Andre Manning
Vice President and Global Head Philips External Communications, Philips
04:45 pm - 05:15 pm

Coffee Break

05:15 pm - 06:00 pm

Case Study: Integrated Online Communication: Using Web 2.0 in Internal Communication

read more..

Jean-Paul Chapon
Internet and Intranet Coordination, Alcatel-Lucent
06:00 pm - 06:45 pm

Case Study: Internal Communications in Times of the Generation Y
Web 2.0 in corporate communications

read more..

Jürgen Zimmermann
Head of Corporate Media, SAP
07:30 pm - 08:00 pm

Dinner Speech: How to approach the Online Community - a report from both sides of the wall

read more..

Meg Pickard
Head of Social Media Development, The Guardian

Friday, 23. October 2009

09:00 am - 09:45 am

Case Study: Changing the World on a Small Budget - Web 2.0 at Amnesty International

read more..

Martijn van Es
Amnesty International Netherlands, Digital Project Leader
Roland van der Harst
Online Marketing Coordinator, Amnesty International
09:45 am - 10:30 am

Case Study: Profiting from the Online Community: an Overview of Recent Trends

read more..

Jon Worth
Partner, techPolitics LLP
10:30 am - 11:00 am

Coffee Break

Workshop

Social Networks as a PR tool

read more..

Eryk Verhagen
Head of Digital, Trimedia
Workshop

Online Public Relations and Reputation Management

read more..

Han van der Zwan
CEO, Trimedia Netherlands
Workshop

Viral Marketing and Branded Content Distribution

read more..

Claus Moseholm
Co-Founder, GoViral
12:30 pm - 01:30 pm

Lunch

Workshop

Social Networks as a PR tool

read more..

Eryk Verhagen
Head of Digital, Trimedia
Workshop

Online Public Relations and Reputation Management

read more..

Han van der Zwan
CEO, Trimedia Netherlands
Workshop

Viral Marketing

read more..

Claus Moseholm
Co-Founder, GoViral
03:00 pm - 03:45 pm

Wrap-up Session: Decoding the Digital Revolution

Ian McNairn
Program Director for Web Innovation and Technology, IBM
03:45 pm - 04:00 pm

Closing Statement

Marc-Oliver Voigt
Editor in Chief, Communication Director

10 rules for Social Media in Corporate Communications

10 rules for Social Media in Corporate Communications
Download PDF

 

Programme

Online Communication Brochure
Download programme brochure

Twitter

Fri Oct 23 14:24:43
Thanks to everyone for the lively participation, presentations and feedback survey will follow by tuesday the latest!

Tue Sep 01 07:29:22
@martijn Mine works out for everything but Twitter :( #qocc09

Fri Oct 23 13:58:13
@jonworth I think the problem is the definition "young people".In Portugal, you are a young farmer until 35! #qocc09

» more