Thursday, 07. October 2010
04:00 pm - 04:45 pm
Developing and implementing an online issue and crisis response protocol
- The business processes you need to know to mitigate the risk for potential online crises
- Social media's power to amplify any reputational issue regardless of the original channel
- Reacting to the groundswell of influential and revolutionary standards for driving public opinion
Jeroen Coenen
Social Media Manager Worldwide Digital Strategy, Hewlett-Packard
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Jeroen Coenen
Social Media Manager Worldwide Digital Strategy
Hewlett-Packard
Jeroen Coenen is Social Media Manager for the Office of Worldwide Digital Strategy at Hewlett-Packard. In this role he is responsible for the strategy and execution of social engagement initiatives across the company. He is also responsible for managing digital engagement communities, blogs and content syndication strategies and standards, the launch of social features on HP.com and engaging with relevant third parties to help advance HP's social efforts.
Jeroen has accumulated more than 15 years' experience in marketing & communications working both agency and client side with brands such as HP, SAP, Business Objects, IBM and City of Amsterdam.
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