03:15 pm - 03:45 pm

Case Study

Setting the Global Agenda with Digital Communication - Online Communities and the Classic Media

For a global organisation like Nato, social media is a means of setting the global agenda, both with the classic media outlets and the general public. Gerlinde Niehus, Head of NATO‘s Corporate Communications, will explain which social media outlets the organisation uses, which role video plays, and which experiences have proven to be less successful than others.

Gerlinde Niehus
Head of Corporate Communications, NATO

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Gerlinde Niehus

Head of Corporate Communications
NATO

Gerlinde Niehus is in charge of Nato's corporate communications for the Public Diplomacy Section, a position she has now held for two and a half years. Before this she was the Deputy Head of Planning and Publications at the Office of Information and Press at NATO, having joined the organisation after seven years at the European Commission as Head Info Office EU - NIS and Deputy Head Communications Unit, DG InfoSoc at the European Commission.

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