Thursday, 07. October 2010
05:15 pm - 05:45 pm
Case Study
Social Media Communication Through a Crisis
Social media is credited with having increased the pace at which crises develop, as recent examples such as the BP oil catastrophe illustrate. But can social media also be an opportunity to directly deal with a crisis and make sure its repercussions are diminished? Toyotas Colin Hensley shows how the car manufacturer handled a global recall and explains how social media played a role in the process.
Colin Hensley
General Manager of Corporate Affairs & Planning, Toyota Motors Europe
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Colin Hensley
General Manager of Corporate Affairs & Planning
Toyota Motors Europe
Colin Hensley is General Manager of Corporate Affairs & Planning at Toyota Motor Europe (TME). His position includes responsibility for corporate communications, media relations and external affairs planning for Toyota in Europe. He has worked at TME for 14 years - after nine years in R&D management, he moved into technical PR, assuming his current role in April 2008. Prior to joining Toyota, Colin worked as a technology consultant in London, and for the European Commission in Brussels and Washington DC. Between 1993 and 1994, he was a participant in the European Commission's Executive Training Programme in Japan.
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