Friday, 08. October 2010
09:00 am - 09:30 am
Case Study
Global Communication on a Small Budget: NGO
One of the promises of social media is a high return on investment on a very low budget. How accurate is this, how much staff and resources will a vibrant social media presence require and what is the best way to stretch a small budget? An NGOs perspective presented by Lina Eidmark, web manager at Doctors Without Borders.
Lina Eidmark,
Lina Eidmark
Web Manager, Medecins sans Frontières
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Lina Eidmark
Web Manager
Medecins sans Frontières
Lina Eidmark has a master's degree in journalism from Sciences Po, Toulouse, France and a bachelor's degree in media technology and web communications from Södertörn University, Stockholm, Sweden. She is currently directly responsible for web and social media communications for Läkare Utan Gränser, the Swedish section of the international, humanitarian organisation Médecins Sans Frontières (MSF) and a part of the MSF international working group that provides guidelines and recommendations on social media for the whole MSF movement. Previously, she has worked with web communications in the Swedish Ministry for Foreign Affairs and for the city of Toulouse in its campaign to win the title European Capital of Culture.
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