11:00 am - 11:30 am

Case Study

Empowering instead of Restricting: Social Media Guidelines, Messaging and Leadership

Direct interaction with employees is one of the great advantages of social media, but what are they doing in their spare time? What should they not be blogging about, which topics are off limits? Strict rules, or no rules? Is common sense enough? As social media guidelines go, Kodak is one of the classic benchmark examples and the company‘s guidelines have served as a base for many other organisations. Madlen Nicolaus will showcase how they contribute to the empowerment of the Kodak workforce and how their activities integrate Kodak‘s general social media presence.

Madlen Nicolaus
Social Media Manager EAMER, Kodak

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Madlen Nicolaus

Social Media Manager EAMER
Kodak

Madlen Nicolaus is the Social Media Manager EAMER (Europe, Africa & Middle East Region) at Kodak. As such, she is responsible for all the company's social media activities in Europe, from the strategic definition to the application throughout different countries and channels such as blogs, Twitter, Facebook, YouTube and other platforms. She is also responsible for Kodak's word of mouth and peer to peer marketing strategies in EAMER. She reports directly to Evandro Matteucci, Marketing Centre and Channel Development Director and Vice President, Consumer and Commercial Business, EAMER.

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